The Object of Rotary is to encourage and
foster the ideal of service as a basis of
worthy enterprise and in particular, to
encourage and foster:
1.The development of acquaintance as an opportunity for
service;
2.High ethical standards in business and professions; the
recognition of the worthiness of all useful occupations; and
the dignifying by each Rotarian of his occupation as an
opportunity to serve society;
3.The application of the ideal of service by every Rotarian to
his personal, business, and community life;
4.The advancement of international understanding, good-will,
and peace through a world fellowship of business and
professional men and women united in the ideal of service.
He Profits Most Who Serves Best